Facebook’s deal with Skype shows how partnerships and new apps can rake in billions of dollars for the social network. Its founder Mark Zuckerberg said that monetizing online video takes logical progression. Its new video chat feature threatens the business of wireless voice carriers.
Facebook’s move will lead to other innovations that will lead the way to more useful apps in the near future. The applications of the video chat are limitless. It can be used for marketing, entertainment and communications within the web site.
The challenge for Facebook is to create a system that will generate money around information, entertainment and marketing video. The company tries to change its social sharing ecosystem in order to do so.
Marketers and content providers are looking for ways to earn real money from their digital investments. Zuckerberg said that the last five years were spent connecting people. The next five years will focus on connecting apps that would connect consumers with the marketers through video content and video pitches.
Zuckerberg said that Netflix should increase its video sharing and sales through social apps. It’s not a surprise that Facebook’s CEO used the company as an example. Netflix CEO Reed Hastings was recently appointed to the Facebook board.
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