The recent Panda algorithm update should’ve been warning enough, but in case website developers weren’t listening, Google is sending a more potent message. Reports are that over 11 million domains ending with the .co.cc extension have been kicked from Google search engine all together. And so it seems, as the war between the engines and spammers rage on, another extension has been relegated to the dark expanse of “nothingness”.
Normally you’d cry foul with a move like this, but if the data is accurate, these .co.cc domains are a major source of phishing attacks. Good riddance. The people who are legitimate content owners hosting on these domains need to think strategically when opting for “free”. And as Matt Cutts, Google’s head of search as pointed out, the right to banish any “free host” from the search engine remains the preserve of Google exclusively.
It’s only a pity that sometimes when these algorithm shake-ups occur, the good end up suffering for the bad also; according to the popular website eHow.com, it’s lost significant traffic as a result of the Panda update. Other traditional information portals like the article directory, Ezinearticles.com have also taken a hit.
Although Google hasn’t indicated that it will restore these websites’ initial positions in the SERPs, legitimate site owners can take comfort in the fact that once things settle down, rankings usually return.
Spammers definitely won’t go away anytime soon, nor will Google algorithm updates. The best any site developer can do is think strategically and plan for the long haul.
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