Google is really starting to believe in itself as a force to be reckoned with. Reports are that in a plan to give it’s products a more coherent message, the Blogger and Picasa names are to be retired in full swing with Google+. According to news sources, this move isn’t based on an fundamental move to alter the workings of these services, but more to bring all Google’s services under its corporate branding.
Blogger will be renamed “Google blogs”, while Picasa will be renamed “Google photos”. The news sent a wave of anxiety over die-hard Youtubers who feared that their beloved video sharing hub would be renamed. Google, however, has made it clear that there are no plans to rebrand Youtube.
The rebranding of these sites is not earth shattering or completely unexpected. After Google acquired JotSpot in 2006, it was rebranded as Google Sites in 2008. And shortly after it acquired the VOIP platform GrandCentral in 2007, it was rebranded as Google Voice in 2009. As the saying goes, “if you own something, you can call it what you want” and Google is living up to this mantra very well.
These announced changes in many respects suggest that Google is looking to reaffirm its place a web giant, and move more and more away from it’s core business. Will it succeed? Only time will tell. The competition is far more sophisticated and more funded than it once was. At any rate, the battles should be fun to watch.
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